13th Street - Launch
Guy Soulsby follows up his visually dark short film with a new ad for 13TH STREET and NBC Universal that aired across Europe last Friday.
The American themed 60" TV spot fronts a campaign that spans a big media push, which includes 13 different competitions across 13 days, live stunts, urban advertising, radio and social media. The spot was lit by DOP and frequent collaborator Nicholas Bennett, cut at ENVY by Nick Armstrong and onlined by Jason Farrow. Grading was by George K at MPC before the ad was brought to life with an original music composition and sound mix by the guys at SNK Studios.