Mitsubishi by Guy 1

Mitsubishi by Guy

Mitsubishi by Guy

Guy Soulsby directs a series of new sponsorhip idents for documentaries on Channel 4 in which Mitsubishi focus on changing perceptions. 

Each of the five idents were conceived by a different creative and feature different cars including the Shogun, ASX, Outlander, Mirage and the soon to be released ground breaking PHEV electric car.

Guy worked very closely with Head Creative Richard Daughton from Golly Slater, Cardiff, as the idents are the first time Mitsubishi has been on TV since 2009. 

All were shot at Black Island studios by director of photography Gary Shaw, cut by Ben Harrix at Final Cut before final post completion at MPC with a stunning grade by George K.