Nat Geo x Morgan Freeman
Favourite Colour: Black is back with a new star-studded spot for National Geographic featuring A-list megastar and all round people’s favourite, Morgan Freeman.
Nat Geo’s new show The Story Of God, hosted and produced by Freeman, journeys through history, science and belief in an attempt to understand mankind’s devotion to religion.
Working with agency Holman+Hunt, FCB joined Freeman at sites in cities famed for their religious history to shoot the show's TVC trailer. Scenes in India's spiritual capital Varanasi and Jerusalem’s iconic Western Wall are balanced against dramatised vignettes which nod towards the central question the series poses – just exactly what is it that compels humanity to believe in something greater than ourselves?