Nivea 'Two Sides' 3

Nivea 'Two Sides'

Nivea 'Two Sides'

Our sibling imprint, Able&Baker, have created a powerful piece of content for Nivea's Two Sides campaign that celebrates the duality of a ballerina’s art as something both graceful and physically demanding.

Delicately diffused lighting compliments the ballerina’s natural grace while a sound design of cracking toes, crashing steps and a techno backdrop leave lasting impressions of toughness.

Cleverly, producer Emory Reugg along with AKQA and Able&Baker deliver something that is as much the powerful promotion of a Nivea product as it is a confident balance of contrast.