Rowena True meets Mother London
Rowena True directs a fast paced stopmotion beauty spot for Boots No7 which takes viewers on a colourful journey through the days of an active young woman in her apartment.
The 30" online from creatives Jolyon White and Richard Biggs at Mother London promotes No7's Early Defence Day Cream through likening its #SlowMo effect on skin to the easing of our busy lead's daily activity. On the creative Rowena comments, "I found the concept of a visual jump from racing time to slow motion really exciting. We all had to work relatively fast but it was an absolute pleasure working with the team at Mother."
Rowena's ad leads an online campaign centred around the SlowMoYourSkin slogan which launches today. See it here first: