Thibaut Grevet x Strava 'Ride With Us'
Able&Baker's Thibaut Grevet brings us this cinematic branded content for cycling app and social fitness community Strava. Launched yesterday, 'Ride With Us' is a celebration of the unspoken rituals that unite a geographically diverse community of cycling subcultures who use the app to share, compare and compete.
For a shoot spanning three continents, Able&Baker’s director Thibaut met with local cycling clubs in Sao Paulo, LA, The Pyrenees and London’s surrounding areas to capture the heart and determination characteristic of the sport and those who live for it.
Accompanying the main film is a campaign of social media optimised 15s edits, each picking out individual rituals as they find their expression through Strava cyclists around the world. You can watch these and check some behind the scenes photography on our content page here.