Thor & 180Amsterdam for Asics
Thor’s new commercial for Asics is as tense a Tennis battle as you’ve ever seen, yet never as you’ve seen it before. Working with 180 Amsterdam and Brenninkmeijer & Isaacs, Thor brings you a high intensity TVC featuring French Tennis star Gaël Monfils.
Monfils brings his racket to a gun fight in a display of showmanship and athleticism which sees him constantly outnumbered but never outplayed. Deploying his trademark acrobatics Monfils returns a barrage of tennis balls fired by his opposition and their sci-fi inspired arsenal.
An exciting 60 seconds, Thor’s TVC sits at the center of Asics’ global ‘It’s a Tough Game. Go Smash It’ campaign, a play on their existing slogan ‘It’s a Big World. Go Run It.’ Backed by print ads, in store visuals and online banners the campaign was released to coincide with the start of the European clay court season.
The commercial airs on all major TV channels globally and will feature on Eurosport throughout the clay court season.