Park Village collaborates with M&C Saatchi to deliver new ‘Give It Some Gousto’ campaign
Park Village has recently collaborated with M&C Saatchi to deliver a new dynamic brand commercial film for the UK’s number 1 based recipe box delivery service Gousto.
Created by M&C Saatchi’s Charli Plant and Laura Saraiva, the new ‘Give it Some Gousto” campaign targets would be kitchen gastronomes and urges them to wave goodbye to tiresome supermarket shopping for ready-made meals and say hello to the new ‘Gousto’ recipe box.
The brand seeks to re-shape the shopping behaviour of busy families by ditching the supermarket ready-made meal and introducing them to this new way of shopping; preparing meals by combining convenience with fresh ingredients. The film uses the contrast of laborious meal planning and supermarket shopping with the simplicity of a Gousto box being delivered directly to your door with everything you need to create a super healthy nutritious and tasty meal.
Park Village is no stranger to delivering quality food and tabletop themed commercials and content, with its strong gastronomic credentials having worked on some of the most creative and revered food commercials over the last few decades. Uniquely equipped with 3 state-of-the-art studios spaces for film and photographic hire which lends itself superbly to food and tabletop themed campaigns. Park Village is also home to an acclaimed roster of award-winning food & tabletop directors include; new signed Martha Delap, Katie Swain and Paul Quinn.
Production Company: Park Village
Production Company Producer: Peter McMillan
Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall
Creative Director: Mark Goodwin
Creatives: Charli Plant & Laura Saraiva
Agency Producer: Gareth Williams
Editors: Mark Whelan @ The Quarry
Sound: Chris Southwell @ Unit Studios
DOP: Luke Skully
Post Production: Unit Studios